Tag Archives: social media

Why are you Whispering?

Want to tell an embarrassing story or admit something you don’t want following you?  Then you are the exact audience apps like Whisper and Secret, which allow you to post anonymously, while also letting you chat with other users, thrive on.  This kind of social media platform is almost the exact opposite of Facebook and Twitter, where everything is linked back to your personal profile, and yet is growing in popularity.  So what does that mean for social media marketing?  And what does it mean for social media as a whole?

Unlike other social media platforms, apps like these are not good for marketing.  Promoting businesses and services isn’t as easy or acceptable on such an app, because not only can you not follow other users, but sponsored content is easily ignored and overlooked.  Not only that, but targeting users is almost impossible–there aren’t any filters and although Whisper does tag and categorize posts, the app does that on its own and can be very hit or miss.

But this is also a large part of the allure.  There isn’t any sponsored content to dig through, ads on the sidebar, or marketing to affect your social media experience.  It’s also pretty close to anonymous, where you don’t have to maintain a profile to stay relevant on the app.  You can passively enjoy secrets and whispers, or you can actively post.  Unlike Facebook, where some people feel pressure to consistently update their profiles and show off in their personal lives, these apps don’t produce the same pressure to perform.

Does this mean social media as we know it is dying?  Certainly not.  Instagram, Facebook, Twitter, LinkedIn, and more are still thriving, and they still rely on the idea of an updated profile that allows you to follow other users and target your content.  Unlike Whisper or Secret, these platforms still help people to cultivate their online personas, and thus will never entirely go away.  If anything, the novelty of the “anonymous” apps is what is driving the increase in usage, and although social media will continue to evolve and change, this is not the future.

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The Importance of Cultivating your Online Presence

Social media is important.  You can’t discount that.  Although some will try to argue that it’s still just a fad, or that it’s just a distraction or means to brag, but totally ignoring your online presence is not only putting you behind your coworkers, but can be directly hurting your business and making yourself look less trustworthy.

“Wait,” you ask.  “How am I hurting myself by not updating my Facebook/Twitter/LinkedIn account?”

 Let’s say you’re looking for a new restaurant to try out, and one of your friends brings up a restaurant they heard about.  Now, you don’t know much about that restaurant, so instead of just driving there on a Friday night for dinner, you Google search the name and get your information from there first.  You find reviews of the place, photos of the food, and a well designed website that piques your interest and you decide to set up a reservation.  But if there isn’t much information about the place online, are you still as willing to try it out?

A fleshed out LinkedIn account helps show off your professional prowess and ability.   Your Facebook is a good way to show another side of you–pictures of your pets or family, things you’re interested in–and makes you more personable.  And a well maintained Twitter account keeps you up to date on important news stories, and is a good, free way to advertise your work.  Don’t let these free means of advertising and getting your brand out there fall to the wayside because you don’t want to play into the “fad” of social media.  

How Linked is Your LinkedIn?

LinkedIn is a social media platform that goes beyond posting pictures and mindlessly updating your friends about day to day life–when done right, your LinkedIn can showcase all the hardwork you’ve done at your job, the impact you’ve made in your field, and shows your progression as a professional.  But when done poorly, it doesn’t do much of anything.  If your LinkedIn profile is still a Beginner or Intermediate, here are a few steps you can take right now to boost your profile, increase visibility, and develop your professional network.  If you are missing any of these things, I highly suggest going straight to your LinkedIn and updating it accordingly.

  • If you don’t have a photo, get one.  It doesn’t have to be a professional head shot, but a flattering photo that shows you from the chest up, wearing business casual (or more formal) clothing immediately makes your profile more interesting.  Note of advice–if the picture you’re using is more than 5 years old, or you have undergone a major physical change since it was taken, I suggest updating.  This isn’t a dating site.
  • Add descriptions to your job positions.  Just listing your job title and the company name doesn’t truly showcase all the good you did, and it doesn’t do anything to promote how valuable you are.  If you were at a networking event and someone asked you what you did at X company, what would you say to them?  That’s exactly what you should be adding to your experience section.
  • Don’t forget to put in your interests.  You don’t just go to work(hopefully)!  If you’re interested in photography, working out, PC gaming, or vintage cars, add it to your LinkedIn profile.  You never know what might resonate with someone.  Of course, try to limit yourself to work appropriate activities.  If you enjoy illegal drag racing, this isn’t really the place to share that.
  • Finally, write a summary.  If you only had a paragraph to get someone interested in you as a professional, what would that paragraph say?  Sit down, figure that out, and write it.  Adding a summary will make your profile more personable and immediately interesting.

Follow these tips and you’re profile will be on its way to all-star status!